Introducing the Flash Mob Yarn Event!

We’ve been asked many times over the years to start our own yarn club or subscription service that sends out a package of goodies to members every month or so. The challenges involved in starting such a program up were many - we had to think of everything, from making rules to keeping plans secret to including items that would appeal to everyone’s unique tastes. It seemed like the more we tried to figure it out, the more questions we had!

Finally, we’ve found a solution that we’d like to try: the Flash Mob yarn event! (It got that name because everyone will be able to order the product at the same time.)  It’s like a yarn club in that there are new limited edition goodies being released every month, but unlike most yarn clubs, it’s not exclusive - this monthly event is open to absolutely everybody!

Here’s how it works: We’ll publish pictures of the new yarn or colourway on our social media pages (Facebook, Instagram, and Twitter) and website, and if you love it as much as we do, you can purchase it online, starting at a specific date and time! It’s true, this way the element of surprise is gone, but it means that you only get product that you want, and we think that’s important.

If this works out well, we will continue to offer new yarns or new colours every month. We might even offer project inspiration, kitted up with everything you need to complete it, including a KAL/CAL to kick it off! Stay tuned!

“Enough of the backstory,” we hear you cry, “we want to see this month’s yarn!” Well, wait no longer! The inaugural Flash Mob yarn is “Red Fox”, a new limited edition colourway of Adam and Eve, our luxury merino/cashmere/nylon fingering weight yarn, dyed exclusively for us by Canada’s own Handmaiden. Vivid red and bright gold intermingle with orange on a smoky charcoal base. We think this colourway will appeal to your “foxy” side!

“Oh, it’s gorgeous! How do I get it?” Starting July 20 at 6 pm, head to our new online store and simply place your order like normal! There’s no limit to how many skeins you can order, but when it’s gone, it’s gone. Important to note: at this point, the Flash Mob yarns are only available online. Maybe in the future they’ll be in-store too!

“But what if Canada Post goes on strike? Can I pick my yarn up at the store?” If you’re in the area, of course! For our long-distance customers, we’ll send it to you and hope that Canada Post comes to an agreement with its employees soon, so that your package gets to you as quickly as possible! If you’d like it shipped by UPS or FedEx, select the “pick up in store” option at the check-out, and call us the next business day at 780-477-9276 to inquire about additional shipping options.

We hope you’re as excited about this as we are!